The history in the LEGO provider begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to start a business merchandising his timber toys door to door in his town of Billund, Denmark. He known as his new company «Lego» — a combination of two Danish sayings, «leg godt, » which meant «play very well. »
In 1958, the company’s founder, Godtfred Kristiansen, trademarked a system to get coupling the plastic bricks that would afterward become called SEGLAR «Automatic Products Bricks. inch The invention allowed LEGO to create more diverse and intricate toys.
Following that, LEGO widened its offerings and began to appeal to both boys and girls. It released a line of «Minifigures» in the mid-1970s that designed human numbers with posable arms, and in addition marketed jewelry sets for the purpose of young girls.
A second expansion more than three decades ago saw the creation of LEGO Space sets, releasing astronaut minifigures, rockets and spaceships, amongst other popular themes. It happened in 1999, the LEGO Group entered the Star Wars market, view launching packages featuring the X-wing jet fighter and PUT Fighter.
Because the company grew, it required to increase its ability to release new products quickly and successfully. To this end, it employed management expert Jorgen Vig Knudstorp.
This individual helped the business cut down on products on hand and reduce development time. He encouraged this company to build contact with important toy companies, including Concentrate on, Wal-Mart and Toys ‘R’ Us.
He also introduced LEGO Strategies, an online community where followers could release plans for new Seglar sets that they wanted to watch produced. This kind of allowed SEGLAR to test the appeal of new choices and gain feedback just before committing to these people.